2 points involves introducing a low price for a product or service to encourage consumers to try a new product in order to build sales and product loyalty. This is * O Psychological Pricing Extension Pricing Skimming Pricing O Penetration Pricing 5 points Gillette is a famous brand with branches in several countries around the world; it is specialized in producing razors for men and women. Gillette designs its packaging and advertising messages differently according to whom the product will be sold. Therefore, the company devises different ways to sell the razors to men and women. Women's razors are packaged in soft, gentle colors such as pink, whereas the packaging for men's razors are predominated by black, gray, red, and orange. This is an example of Market segmentation based on location Market segmentation based on gender Market Mix Capital goods