Question: 2 points Mpho has been working for over a year now and has decided that he would like to purchase his own vehicle. As Mpho

2 points
Mpho has been working for over a year now
and has decided that he would like to purchase
his own vehicle. As Mpho has never had his
own car before, he decides to base his decision
on car brands he knows and has heard of like
Toyota, Volkswagen and Ford.
During which phase of brand loyalty is Mpho
moving?
Brand insistence
Brand preference
Brand recognition
Brand appreciation
2 points Mpho has been working for over a year now

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