2 points QUESTION 15 If quantitative research samples are collected randomly and in sufficient numbers, the results can be 1. generalized to larger populations True False 2 points QUESTION 16 1. The key assumption underlying the marketing concept is that a. if a manufacturer introduces a new product to the market, consumers will buy it for sure b. the primary focus of a business is to produce as much as it can, at the lowest cost possible c. consumers are only interested in buying generic products at low prices d. neither 2 points QUESTION 17 The quest for sexual love, and the search for for status or love from the world, are equally strong and 1. intense True False 2 points QUESTION 18 1. Motivation is produced by a state of tension that exists as a result of a. peer pressures b. environmental forces c. product pricing d. neither 2 points QUESTION 19 1. The ratio (relationship) between product benefits and product costs is known as: a. interest rate b. discount policy c. product offering d. value 2 points QUESTION 20 1. People like reduced prices, contrast, scarcity, limited choices True False