2 points

QUESTION 31

• Joint ventures involve contractual agreements where foreign companies are hired to produce the domestic firm's goods or services in the foreign market. True False

2 points

QUESTION 32

• In relationship-based marketing, the focus is on enticing a buyer to make a purchase now based on such factors as low price, convenience, packaging, or similar inducements. True False

2 points

QUESTION 33

• The quality of an employee's work typically has no direct impact on an organization's ability to deliver overall value to its customers if the employee has no direct contact with them. True False

2 points

QUESTION 34

• The process by which the ultimate buyers of a product make a purchase decision is called consumer behavior. True False

2 points

QUESTION 35

• The interpersonal determinants of consumer behavior are cultural influences, social influences, and family influences. True False

2 points

QUESTION 36

• African Americans, Hispanics, and Asian Americans are subcultures with similar consumer profiles. True False

2 points

QUESTION 37

• Morals are rules people develop as a result of cultural values and norms. True False

2 points

QUESTION 38

• A code of ethics can be an effective internal control on behavior, which is more desirable than external controls like government regulations. True False

2 points

QUESTION 39

• Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. Since the product was designed primarily for diabetics, health care professionals who treat diabetics are its primary target market. True False

2 points

QUESTION 40

• Social change is perhaps the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans. True False