2 points Save Answer QUESTION 1 If the transgression is real and the crisis is severe, which of the following responses would NOT be appropriate? Polish the halo Attack the accuser Come clean Not just me Inoculation QUESTION 2 2 points Save Answer If the transgression is NOT real, the crisis is NOT severe, and your customers are NOT committed, your objective would be to reduce perceptions of.. accusation as reflective of the brand. repeat occurrence. brand intentionality. accusation truth. QUESTION 3 2 points Save Answer If the transgression is NOT real but the crisis is severe, which (one) of the following responses would be appropriate? Inoculation Polish the halo Not just me Come clean QUESTION 3 2 points Save Answer If the transgression is NOT real but the crisis is severe, which (one) of the following responses would be appropriate? Inoculation Polish the halo Not just me Come clean QUESTION 4 2 points Save Answer Which of the following best characterizes the response by JetBlue Airways to their "Valentine's Day Crisis?" No, not Come clean Attack the accuser Not just me 2 points Save Answer QUESTION 5 Who lost their job as CEO, in part, because she didn't respond quickly enough to complaints about customer service? Michael Dell Jeff Jarvis Kevin Rollins Brian Rawson Margaret Thatcher Allison Britz Click Save and Submit to save and submit. Click Save All Answers to save all answers