Question: 2 points Save Answer When Philip Morris used its distinctive competencies in product development, consumer marketing, and brand positioning to help develop their new acquisition

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When Philip Morris used its distinctive competencies in product development, consumer marketing, and brand positioning to help develop their new acquisition of Miller Brewing from small brewery to number two in market share, it is referred to as

sharing resources and capabilities.

leveraging competencies.

economies of scale.

economies of scope.

2 points Save Answer When Philip Morris used its distinctive competencies

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