Question: (2 points) The process of market segmentation involves Page 3350 selecting a marketing mix to reach everyone. identifying target groups with the fewest potential customers.

(2 points) The process of market segmentation involves Page 3350 selecting a marketing mix to reach everyone. identifying target groups with the fewest potential customers. identifying broad product markets and segmenting then into narrower target markets. identifying target markets based on consumers' gender alone. identifying small target markets and expanding them into broad product markets. Page 33 of 50 Next Page Previous Page

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