Question: 2 points When Enterprise Rent - A - Car suggests renting a car is an alternative to travelling by air for close destinations, it is

2 points
When Enterprise Rent-A-Car suggests renting a car is an alternative to travelling by air for close destinations, it is using a brand positioning strategy
Cultural symbol
Product Class/Category
Price
Mental Model
2 points When Enterprise Rent-A-Car suggests renting a car is an

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