Question: 2 . Portfolio Analysis: BCG Growth - Share Matrix The Boston Consulting Group ( BCG ) Growth - Share Matrix is a simple way to

2. Portfolio Analysis: BCG Growth-Share Matrix
The Boston Consulting Group (BCG) Growth-Share Matrix is a simple way to portray a corporations portfolio of products or investments. It helps management address two important questions:
1. How much time and money should you spend on your companys best products or divisions to ensure that they continue to be successful?
2. How much time and money should you spend developing new costly products, most of which will not be successful?
a. Could your shoe company use the BCG Growth-Share Matrix to manage its portfolio of programs and courses? Explain your answer.

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