Question: 2. Prepare the External Factor Evaluation (EFE) Matrix for a hospitality organization of your choice. You need to have at least 4 opportunities and 4
2. Prepare the External Factor Evaluation (EFE) Matrix for a hospitality organization of your choice. You need to have at least 4 opportunities and 4 threats in the matrix. You can decide the weights and rankings yourself. Please explain why you chose the specific factors (Opportunities and threats) as well as your reasoning behind the weights and rankings. In addition, interpret the final weighted score for the matrix and your recommendation to the manager.
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