$2.$ Product Analysis $[15]$

Evaluate the company's current product offerings. Consider product quality, features, branding, and positioning. Analyse how the company's products meet customer needs and expectations. Propose at least two strategies for product enhancement or diversification.

$2\mathrm{.}1.$ Product Evaluation $(7)$

o Assess the quality of the company's products, considering aspects such as durability, reliability, and innovation.

o Evaluate features and functionalities that distinguish the products from competitors.

o Analyse the company's branding strategy and how it influences product perception.

$2\mathrm{.}2.$ Customer Needs and Expectations $(4)$

o Examine how the company's products align with the needs and expectations of its target audience.

o Explore customer feedback, reviews, and surveys to gauge satisfaction levels.

o Identify areas where product improvements could better meet customer expectations.

$2\mathrm{.}3.$ Strategies for Enhancement or Diversification $(4)$

o Propose two strategies for enhancing existing products, such as introducing new features or improving quality.

o Recommend diversification strategies by suggesting new product lines or extensions based on market trends.