Question: 2) Products often go through channel intermediaries such as _ and _. a. advertisers; testers b. suppliers; strategic partners c. distributors; retailers d. opinion leaders;

2) Products often go through channel intermediaries such as _____ and _____. a. advertisers; testers b. suppliers; strategic partners c. distributors; retailers d. opinion leaders; developers e. customers; competitors

3.Understanding how an industry operates is fundamental to shaping effective _____ and growth strategies and to determining the potential for profitability. a. resource b. entry c. value d. direction e. technology.

12.A(n) _____ is bound by rules and ethics that do not permit advocacy. a. banker b. insurance agent c. consultant d. accountant e. lawyer.

15.Which of the following is one of the three broad questions that feasibility analysis answers? a. How will the operating systems be structured? b. Do the capital requirements to start and operate to a positive cash flow make sense? c. Does the entrepreneur have enough passion for the business? d. Does the entrepreneur have the experience to be competitive in the chosen industry? e. Does the entrepreneur have enough family support to be successful?

17.. Which of the following is NOT part of Porter's Five Forces framework? a. Threat of new entrants b. Buyer bargaining power c. Supplier bargaining power d. Identification of the competition e. Competitive rivalry among existing firms

20.In the context of Porter's Five Forces, barriers to entry, threat from substitutes, threat from buyers' bargaining power, and threat from suppliers' bargaining power all work together to a. successfully launch new products. b. allow markets to discover customers. c. increase consumers' purchase dilemma. d. help an industry achieve milestone developments. e. create competitive rivalry for the resources available in the industry.

22.In a(n) _____ cost structure, the primary costs of a business come from customer acquisition and maintaining relationships with customers. a. marketing b. retail space c. support center d. direct e. inventory.

29.Which of the following is NOT a component of a business model? a. Strategic partners b. Customer segments c. Value proposition d. Distribution channels e. Stakeholder pressure

30.Startups that find themselves trying to compete for value with large, established firms that have strong negotiating power often focus on the acquisition of intellectual property and know-how that they can control and develop to where it is attractive to one of the dominant firms. a. True b. False

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Question: 2) Products often go through channel intermediaries such as _____ and _____. a. advertisers; testers b. suppliers; strategic partners c. distributors; retailers d. opinion leaders;

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Question: 2) Products often go through channel intermediaries such as _ and _. a. advertisers; testers b. suppliers; strategic partners c. distributors; retailers d. opinion leaders;