2. Prom this case, what are major differences in the environments of Burope and the United Sate CASE 11.2. Providing expatriate EAP and other personal care services Geoblos, a leading provider of international health insurance for expatriates, is introducing a new global employee assistan program (EAP) and wellness coaching service for its participating group members. These services are offered in partnership with Workplace Options, the world's leading global employee effectiveness company. GeoBlue is the trade name for the international health insurance programs of Worldwide Insurance Services, an independent licensee of the Blue Cross Blue Shield Association. "GeoBlue selected Workplace Options based on the company's global reach, resources and track record fou top notch service,' said Rob Howard, Director of Group Product Sales for Google. "Our new global EAP and wellness coachin fully round out GeoBlue's outstanding wellness and counseling services for international assignees and their families." Workplace Options global EAP services include confidential counseling and support in more than 200 countries and territories worldwide. All calls are livezanswered twenty-four hours a day by mental health professionals qualified to provide suppor for work, personal, and family challenges. Geoblue members also have access to extensive web-based content and services from Workplace Options at www.gco blue.com. Workplace Options also collaborates with the Mayo Clinic to deliver enhanced wellness coaching services sow offered by Geoblue, including weight loss tobacco use cessation, and stress management. As Workplace Options features on its website, "The benefits of employee supportare universal. That's what drives us to develop flexible, customizable service models providing live support anytime, anywhere, in any language." According to Workplace Options CEO Dean Debrar. "We are very pleased to be offering our services through Graplus. As a global company committed to increasing employee effectiveness worldwide, this relationship will allow us the opportunity to improve the lives of thousands of expats and their families." GeoBlue also offers online wellness services such as health assessments and news, trends, and advice on exercise, diet, and stress reduction programming provided by the Mayo Clinic Source: Adapted from Gallus "Geoblue. Introduces Global EAP Services for Expats," PR Newswire, press release, October 24, 2013, www.excavitocomuwures/acchkursintroduce plota cap services for expats 229009511.html QUESTIONS FOR CASE ANALYSIS AND DISCUSSION 1. Why do you suppose MNCs would be interested in providing EAP and other health and wellness services through Googlur? How do such offerings potentially enhance potential and clirrent expatriate perceptions of organizational support? 2. How does the external structure for the provision of these personal care services enhance employee confidence in confidentiality 3. Would you say the arrangement of these outsourced employee care services make internal El professionals' work easier or more complicated? Explain