Question: 2) Provide examples of: a) 2 Secondary Data sources for market research relevant for e-commerce retailer examining requirements of buyers b) 5 relevant variables which

2) Provide examples of: a) 2 Secondary Data sources for market research relevant for e-commerce retailer examining requirements of buyers b) 5 relevant variables which should be used by the e-commerce retailers to find out what motivates buyers to buy products online c) Data collection methods which should be used to collect data for the variables mentioned above

3) We discussed various factors which influence consumer behaviour. These include - Individual Factors, Psychographics, Cultural factors, etc. Imagine that a consumer must choose a resort to stay when planning the next vacation. Explain the type of buying decision situation faced by the consumer and discuss the factors which would influence choice and briefly mention why?

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