Question: ( 2 pts ) ( IF THERE IS A NEED FOR SOFTWARE HERE, USE MINITAB AND SHOW STEP BY STEP ) Your marketing and business
ptsIF THERE IS A NEED FOR SOFTWARE HERE, USE MINITAB AND SHOW STEP BY STEP Your marketing and business strategy team is looking for someone with some analysis expertise
and you have been selected to help out. Using standard market research techniques and Monte Carlo
simulations that you also helped them with a few months ago they have landed on the following
matrix of market potentials listed in millions of US dollars:
When relevant to the question, note that your company wants to target or of these market
potentials with being preferred given the amount of resources you have.
a What is the total market potential for a fully featured product sold to all segments?
b What is the best feature to specialize in and what segments gets omitted from this strategy?
c If you could target only one market segment, which one would it be
d How many different ways are there to pick market potentials? market potentials?
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