Question: 2 pts Marketing mix can be defined as: the selection of countries a firm will sell to the selection of language a firm will use

2 pts Marketing mix can be defined as: the selection of countries a firm will sell to the selection of language a firm will use for its advertising a set of strategic decisions made in the areas of product, promotion, pricing, and distribution a list of a firm's promotion activities and the costs for each one by country Question 9 Why would top management prefer to standardize the marketing mix globally, using the same marketing mix in all the firm's markets? because each market demands it. because standardization can produce significant cost savings. to meet local conditions. all of these

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