Question: 2 . Published 5 July 2 0 1 9 at TravelNoire.com: The popular ride - hailing app, Uber Technologies Inc, is planning on expanding into
Published July at TravelNoire.com: The popular ridehailing app, Uber Technologies Inc, is planning on expanding into two West African countries, as well as providing a boat service in Lagos, Nigeria. The chief business officer, Brooks Entwistle, told Reuters that Uber is looking at Ivory Coast and Senegal as locations to launch its services: Both Abidjan and Dakar are logical opportunities for us We have talked about West Africa today as a big growth priority for us and launch priority for us moving forward Lagos, on the other hand, is the commercial capital of Nigeria, where Uber launched its services in July Lagos was built on a lagoon and currently has a population of approximately million. The Uber routes in Lagos are now heavily congested, and the company is planning to launch water routes to combat the congested roads. Based on the information in this vignette, what is Ubers growth strategy in Nigeria?
a Market penetration
b Product development new products existing customers
c Market development
d Diversification
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