Question: 2. Read HBS ATH Technologies Inc. Case Pack pages 6-7, Part III: Push to Profitability: 2013. Submit a memo that details your responses to the

2. Read HBS ATH Technologies Inc. Case Pack pages 6-7, Part III: Push to Profitability: 2013. Submit a memo that details your responses to the question 1 on page 7 of the case.

  1. How did Managers at ATH Technologies achieve their profit and performance goals during 2013?
  2. What role did control systems play in ATH's success and problems?
  3. How could top management have avoided the actions by employees that led to the FDA investigation?
  4. What are the possible consequences of these events on the company's reputation?

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