2. Read the case study below and answer the following questions. Greetings between friends, family members, and colleagues vary from culture to culture. John Langley is a friendly Australian businessman who is new to conducting business in Asian countries. He is eager to impress his customers and, when introduced to a group of Malaysian businessmen and women, firmly shakes hands with them. In greeting Lee Ng, a female member of the group, he gazes directly at her and shakes her hand, holding on to it a little longer while making polite inquiries about her business background. He continues greeting the rest of the group, unaware of Lee Ng's discomfort. a. Analyse the misunderstandings that could arise due to cultural aspects in the case above from the perspective of TWO (2) major factors that can affect culture. [20 marks] b. Develop THREE (3) strategies to prepare for cross culture communication. [15 marks]