Question: 2. Reflection on decision choices ISSUE 1 ... The following issue has come to our attention via feedback from our sales staff in the field:

2. Reflection on decision choices ISSUE 1 "... The following issue has come to our attention via feedback from our sales staff in the field: The supermarkets have been able to commission some winemakers to make generic label wines of reasonably high quality able to be sold at a relatively low retail price (around $10), which is about half the price of competitor wines of similar (if slightly higher) quality. Decision option Tick your option 1 Reduce the price on comparatively similar wines to match competitors and lower our margins. 2 Offer the supermarket to produce the private label for them if they agree to offer our branded products in higher quantities. 3 Offer existing larger customers an exclusive product within our existing brand 4 Do nothing. Wait and see what happens! Reasons for your choice: Impact of your choice on BSC

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