Question: 2. Retail demand for eggs was given as in a certain market was given as Pr=230.04Q whereas the farm gate demand as Pf=9.80.11Q and farm

2. Retail demand for eggs was given as in a

2. Retail demand for eggs was given as in a certain market was given as Pr=230.04Q whereas the farm gate demand as Pf=9.80.11Q and farm gate supply Pf=0.38Q. (a) compute the marketing margin [4 marks] (b) If the aggregator charges K12.60 and the wholesaler K15.00, determine the price margins for the aggregator, wholesaler and retailer [6 marks] (c) What costs are attributed to these price margins? [2 marks] (d) compare the elasticity of demand at farm-gate and retail nodes [4 marks] (e) what factors do you think are responsible for the difference in the elasticity of demand between the two nodes in (d)? [2 marks] 3. The elasticity of sales to communication was summarized in the table below. (a) Using means, compare the elasticities of sales to communication [10 marks] (b) Based on your results in (a) describe the following: (i) channel responsiveness [5 marks] (ii) communication responsiveness [5 marks]

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