$2.)$ Some universities have used vertical integration by creating their own publishing companies. The Harvard Business Press is perhaps the best$-$known example. Are there other ways that a university might vertically integrate? If so$,$ what benefits might this create?

$3.)$ Should Disney consider using retrenchment or restructuring? Why or why not?

$4.)$ Given how much information is readily available about companies, why do you think investors still struggle to analyze diversified companies?

$5.)$ Is market share a good dimension to use when analyzing the prospects of a business? Why or why not?