Question: ( 2 ) Stan found that among the test sample ( 5 0 , 0 0 0 customers ) , the percentage of those who

(2) Stan found that among the test sample (50,000 customers), the percentage of those who were above the breakeven response rate was 46.54%. Of those who are above the breakeven response rate, the actual response rate was around 14.05%. If Stan extends this campaign out to the entire remaining sample, what is the expected profits that he would earn and return on marketing? This 50,000 test sample was a random pull from the entire customer base, so we would somewhat expect the results to generalize.
 (2) Stan found that among the test sample (50,000 customers), the

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