Question: ( 2 ) Stan found that among the test sample ( 5 0 , 0 0 0 customers ) , the percentage of those who
Stan found that among the test sample customers the percentage of those who were above the breakeven response rate was Of those who are above the breakeven response rate, the actual response rate was around If Stan extends this campaign out to the entire remaining sample, what is the expected profits that he would earn and return on marketing? This test sample was a random pull from the entire customer base, so we would somewhat expect the results to generalize.
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