2. Strategy-Making Process

Aries Inc. is a computer manufacturer that has been in the market for several years. Many other companies have started manufacturing compact and portable gadgets that are easier to use than desktop computers. Aries, however, has been reluctant to adopt new strategies because it thinks that its desktops were selling well when it first started and will continue to sell the same way even if new competitors and better products enter the market. Which of the following concepts is illustrated in this scenario?

a.Strategic dissonance

b.Strategic alliance

c. Competitive advantage

d. Competitive inertia

Use your knowledge of strategic planning to select the word or phrase that best completes the following sentences.

A SWOT analysis, which takes place during strategy (Formulation, Implementation), is an important part of the strategic planning process.

When referring to a SWOT analysis, the letter W stands for (Weakness, work, worst-case scenario, weight) , and it refers to factors that are (External, internal) to the organization. The word in parenthesis are the options