2. Taking on the role of the management group that has been charged by Max Radford to assess what is really going on in the development/growth of the business of Muskoka Lakehouse Restaurants:

(a) Review and analyze MLR's internal data (part of the domain of secondary data) and other information presented in this Case so far, and on a preliminary basis, identify and/or clarify/describe what real management issues Muskoka Lakehouse Restaurants needs to address. Document your analysis.

(b) On the basis of your analysis in (a), A memo to Max Radford identifying your preliminary findings for discussion at the next management meeting. Prioritize any issues in terms of importance and/or urgency and propose next steps. In this part, incorporate into your memo your considerations for any additional information requirements to resolve these issues and specifically how these may generate a need for marketing research. Remember to use proper memo format. A tutorial on this may be found in your weekly course materials.