$2$ The primary difference between a good and a service, both of which are products to the marketer, is that a good is

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and a service is

part of the regulatory environment, free from regulation.

a direct form of customer value; a customer value proposition.

exchanged; is performed free of charge.

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valued by the consumer, valued only by organizational buyers

a physical object; intangible.

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Marketing expertise can be developed:

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typically through a comprehensive study of product failures.

through analytic thinking and shopping experiences.

only through careful study of relevant marketing success stories

only by large firms with many years of experience; it is practically impossible for entrepreneurial startup companies to achieve it$.$

most often by mentoring from experienced marketing professionals.