Question: 2. The Value System for SHL (3 pages) Value Chain Analysis : Map out the entire value chain of SHL, highlighting primary activities (inbound logistics,

2. The Value System for SHL (3 pages)

Value Chain Analysis: Map out the entire value chain of SHL, highlighting primary activities (inbound logistics, operations, outbound logistics, marketing and sales, service) and support activities (like procurement, technology development, HRM).

Value-Creation and Temporary Advantages: Identify areas in the value chain that create a surplus value for SHL and those where the company has only temporary advantages. Discuss the reasons behind these temporary advantages.

Improvement Strategies: Suggest strategies for SHL to improve in areas where it currently has temporary advantages or is on par with competitors. This may include process innovation, technology upgrades, or strategic partnerships.

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