Think of a specialty product you purchased in the past. How important was the brand to your
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Think of a specialty product you purchased in the past. How important was the brand to your purchase decision? What other aspects of the product played important roles in your decision to purchase that brand of that particular product?
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Statistics Principles and Methods
ISBN: 978-0470904114
7th edition
Authors: Richard A. Johnson, Gouri K. Bhattacharyya
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