Question: 2. To what extent has Web 2.0 reshaped the e-commerce market, especially in exploring the longtail? 3.Discuss the changing profile of the e-commerce and, more

2. To what extent has Web 2.0 reshaped the e-commerce market, especially in exploring the "longtail"?

3.Discuss the changing profile of the e-commerce and, more recently, the m-commerce consumer over time.

4.Discuss the key choice attributes for shopping online and compare these with conventional store choice attributes.

5.Evaluate the problems of e-fulfilment in online grocery retailing and comment upon the types of fulfilment model and solutions to the last mile problem.

retail management

3. Discuss the changing profile of the e-commerce and, more recently, the m-commerce consumer over time.

4.Discuss the key choice attributes for shopping online and compare these with conventional store choice attributes.

5.Evaluate the problems of e-fulfilment in online grocery retailing and comment upon the types of fulfilment model and solutions to the last mile problem.

retail management subject

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