2. Using your textbook as a reference, what is omnichannel marketing? Provide 4 methods used in omnichannel marketing.

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3. Using your textbook as a reference - With the expansion of e-retail, many feel that jobs are being lost. However, the opposite is true. List and briefly describe 3 high-growth jobs available within the E-commerce industry.

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4. Using your textbook as a reference, what are the 3 learning models used to guide how an AI system engages with a dataset?

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5. Using your textbook as a reference, comparing spreadsheets and databases, briefly describe one of the fundamental advantages of using a database instead of a spreadsheet for managing tables of data.

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6. Use your textbook as a reference to help solve the following problem:

Your companys database stores information about its customers, including their names, addresses, phone numbers, email addresses, and order history. While reviewing the database to ensure data integrity, you noticed that some of the postal codes, which should be five digits, are only displaying four digits. What might be wrong? Assume that the zip codes were entered correctly but are being displayed incorrectly.

Big hint: Take a look at the Note regarding Figure 13.9.

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7. Using your textbook as a reference, provide 3 examples of Big Data that might be collected by businesses today.