Question: 2 VINTER WHEN ESIMERS BARBER E 17) Why and how do businesses segment their markets? 18) Services are characterized by four key characteristics. Name and

2 VINTER WHEN ESIMERS BARBER E 17) Why and how do businesses segment their markets? 18) Services are characterized by four key characteristics. Name and describe these four characteristics. 19) How can service providers use a differentiated offer, delivery, and image to avoid competing solely- on price? 20) How would you effectively market something to yourself? P

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