2. What are the important three factors in predicting the extent of leverage from linking the...

 

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2. What are the important three factors in predicting the extent of leverage from linking the brand- to another entity? They are necessary conditions for successful leveraging of secondary associations. Please explain each of them (10 points). 3. "Changes in the consumer decision journey": This is one of the key digital era trends. Explain this trend in terms of its implication on brand and brand management in the digital era (10- points). 2. What are the important three factors in predicting the extent of leverage from linking the brand- to another entity? They are necessary conditions for successful leveraging of secondary associations. Please explain each of them (10 points). 3. "Changes in the consumer decision journey": This is one of the key digital era trends. Explain this trend in terms of its implication on brand and brand management in the digital era (10- points).