2. What is the expected annual net operating profit before taxes and expected market share for the outlet you have recommended? Defend your recommendation. 3. Try two other values of l (e.g., 0.5 and 5.0) to measure the sensitivity of customer travel propensity on your recommended location. 4. Briefly state any shortcomings you may perceive in this model.

CASE 8.2 Athol Furniture, Inc. 10 Athol Furniture, Inc. (AFI), is a growing regional chain of dis AFI's marketing department did a general analysis of the count furniture and large-appliance stores. Management has potential of market expansion into Bluff Lake, but the task of targeted the small city of Bluff Lake as the next location for a locating the best site for a store has been given to Mr. Carlos retail outlet. Although the total population is currently 21,000, Gutierrez. After obtaining the market data on Bluff Lake, Bluff Lake is expected to grow during the next decade because Mr. Gutierrez decides it would be very appropriate to utilize of increased mining in the surrounding hills. the Huff location model in developing a recommendation for