Question: 2. When consumers associate a brand with a certain level of quality and familiar attributes allowing consumers to make quick decisions, the brand: a) establishes

2. When consumers associate a brand with a

2. When consumers associate a brand with a certain level of quality and familiar attributes allowing consumers to make quick decisions, the brand: a) establishes novelty. b) is the only one the consumer will consider. c) facilitates purchasing. d) reduces delivery costs. e) creates brand dilution

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