2. Which type of segmentation would you recommend for Rap Snacks' consumer products (not the products it sells to retailers or in bulk)? This should be the BEST strategy given what you know about marketing and about the company. Explain your answer.

Since this case is NOT from our textbook, You will UPLOAD YOUR RESPONSES AS A PDF IN BLACKBOARD. Your responses must be Uploaded in BLACKBOARD before 11:59pm SUNDAY JULY 24th FRIDAY JULY 22nd NO LATE / EMAIL ASSIGNMENTS WILL BE ACCEPTED If you are not already familiar with the Rap Snacks brand, please go to the company's website and review like Rap Snacks. their products. As a marketing senior, you should be able to offer strategy recommendations to a company, Type the questions, followed by your responses. 1. Write a VIVID description of the target market for Rap Snacks. (8 points) 2. Which type of segmentation would you recommend for Rap Snacks' consumer products (not the products it sells to retailers or in bulk)? This should be the BEST strategy given what you know about marketing and about the company. Explain your answer. (10 points) 3. What brands/products are Rap Snacks' major competitors? How should Rap Snacks differentiate its products from those of its competitors (i.e., what is the basis for differentiation)? (6 points) 4. Rap Snacks needs a unique, new promotion that will engage its consumers. Can the company take advantage of the 'rap battle' tradition in hip-hop to create a promotion? Create a Rap Battle promotion for the company. Give the promotion a name/title. Be specific about the activities, rules/requirements incentives/prizes, etc. associated with the promotion. (8 points) 5. Many rappers have recently developed healthier eating habits (this would be an OPPORTUNITY if we were conducting a SWOT analysis). Create a new product (a single product - not a line of products) designed for these consumers. The product must be a chip, popcorn, puff or similar type of snack product. Give the product a name and description and explain why you chose your selected Rapper for the product. (8 points) 453 PM 85'F Cloudy AQ -46 e m T