2. You must include the following: 1. Use current date 2. Address memo to all employees 3. Use your name with an appropriate title 4. Create a subject line that represents what is in your memo 5. Write text that reflects the information in the exercise 6. Include you-attitude, reader benefit, and positive emphasis strategies 7. Provide examples to help illustrate your message 8. Wrap it up with a goodwill closing. 3. Be specific by using proper nouns--names of people, places, and things. Add in details that help the message and make sense in context of the business case you chose. 4. Use a graphic if it will help persuade the employees. 5. Write a complete memo with three or more paragraphs following the 5C's and the structure in Figure 12.3. 6. Do a quick proofread to make sure everyone can read and understand your message. 2. You must include the following: 1. Use current date 2. Address memo to all employees 3. Use your name with an appropriate title 4. Create a subject line that represents what is in your memo 5. Write text that reflects the information in the exercise 6. Include you-attitude, reader benefit, and positive emphasis strategies 7. Provide examples to help illustrate your message 8. Wrap it up with a goodwill closing. 3. Be specific by using proper nouns--names of people, places, and things. Add in details that help the message and make sense in context of the business case you chose. 4. Use a graphic if it will help persuade the employees. 5. Write a complete memo with three or more paragraphs following the 5C's and the structure in Figure 12.3. 6. Do a quick proofread to make sure everyone can read and understand your message