Question: 2. You need SPSS for this question. This exercise makes use of the Sustainability survey and dataset. Please only submit relevant SPSS output to answer
2. You need SPSS for this question. This exercise makes use of the Sustainability survey and dataset. Please only submit relevant SPSS output to answer the questions. Suppose that you have been commissioned by Monash University to draft a brief research report to understand the effectiveness of Monashs communication strategy regarding their environmental sustainability initiatives. Your marketing research team has drafted a survey questionnaire called Monash University Environmental Sustainability Survey and collected data from Monash University staff and students. These are available to you as the Sustainability survey and the Sustainability data. on Moodle. a. Open the Sustainability Data in SPSS using Monash MoVE. Open the Variable View of the dataset. Using this codebook and the Sustainability Survey pdf, report the variable name and corresponding measurement scale for questions Q6 and Q47 (2 points). b. Create frequency histograms for these 2 variables. Depending on the measurement scale for the above variables, report the appropriate measure of central tendency (provided below) and their interpretation (6 points) Mean for interval/ratio scale Median for ordinal scale Mode for nominal scale c. Next, we want to test whether the following RQ is true in the population. RQ Are respondents on average have a positive concern about climate change (Q6)? (Hint: Consider 4 as neutral). (4 points) For this part, Create the null and alternative hypotheses. Test the hypothesis using the data using SPSS with a one-sample t-test. For this part, include the SPSS output of the relevant test. Report your findings. For this part, report the appropriate p-value and interpret the test results
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