20 points. Question 1 What role does logistics play in the marketing channel? o Providing communication software for the channel o Providing product availability at the right place at the right time o Starts with outlining a blueprint for the distribution route o Identify potential distributors to join the channel o Formalizing contracts for channel members Quiz saved at 2:55 Question 2 0.4 pts The technology and economies of scale that enable producers and manufacturers to operate at a lower average cost for production are: o Less important to the efficient performance of distribution tasks. o Often lacking in the performance of distribution tasks o Easily attainable when performing distribution tasks. O Even greater when it comes to performing distribution tasks. O Also usually present in the performance of distribution tasks. Question 3 0.4 pts Despite the growth of online marketing channel options, consumers may still prefer to shop at brick and mortar retailers for all the following reasons EXCEPT: o Brick and mortar stores allow customers to try out/on products o Brick and mortar stores offer the same mass of products as online channels o Brick and mortar stores offer the "shopping experience O Brick and mortar stores offer in-person customer service o Brick and mortar stores are often located in convenient shopping locations Novt