2.1. Content Introduction

Learning Outcomes

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

2.2. Reading

Required

Chapter 4. Environmental Scanning and Industry Analysis

Chapter 5. Internal Scanning: Organizational Analysis

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.

2.3. Test your knowledge (Max 100 words for every question)

Question 1

How can a decision maker identify strategic factors in a corporations external international environment?

Question 2

Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques.