Question: 2.11. Identify two rivals and two complementors for each of the following companies. Rivals could include incumbent competitors, substitutes or potential new entrants. (a) Toyota

2.11. Identify two rivals and two complementors for each of the following companies. Rivals could include incumbent competitors, substitutes or potential new entrants. (a) Toyota (b) Microsoft (c) Lenovo (d) HSBC Bank (e) Apple

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