Question: 2/2 | 100% + THIS IS A COMPULSORY QUESTION Question (30 marks) (a) With particular emphasis on the consequences for not adequately testing new products,

2/2 | 100% + THIS IS A COMPULSORY QUESTION Question (30 marks) (a) With particular emphasis on the consequences for not adequately testing new products, describe the factors that should be considered in developing new products for international markets. (18 marks) I (b) Provide an example of a local company and discuss the strengths and weaknesses of their approach (12 marks)

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