Question: 22) [20 points] Suppose that several potential projects can be described by their Cost, Profit potential, Risk, and Time to Market. Suppose further that each
22) [20 points] Suppose that several potential projects can be described by their Cost, Profit potential, Risk, and Time to Market. Suppose further that each of these criteria can be can be scored 1, 2, or 3 corresponding to the constructs of poor, medium, and excellent, respectively. For example a project that is assigned a risk rating of 1 has poor (high) risk and a project with a risk rating of 3 has excellent (low) risk- a bigger number is always better, regardless of criteria. Finally, suppose a decision maker assigns weights of 1, 4, 7, and 9 respectively to the criteria, Le. cost is least important and time to market is most important. Finally, suppose four projects are scored as follows: Project Cost Profit Potential Risk Time to Market A 1 13 C 3. 1 1 1 123 2 323
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