Question: 2.2 Action Required: Chapter Reading : Read Ch-1 Overview of Marketing from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill

2.2 Action Required:

Chapter Reading: Read Ch-1 Overview of Marketing from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education.

Video Link: Watch the following video.

Dunkin Donuts: Delivering on the Brand Promise-

https://www.viddler.com/embed/718256fd

2.3 Test your Knowledge (Answer the following Questions):

Discussion Question #1: Outline the elements of each of the four Ps as approached by Dunkin Donuts.

Discussion Question #2: How does Dunkin Donuts use its strategy to set it apart from its major competitors in the Coffee and Breakfast marketplace?

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