• 2.2 Discussion Assignment Marketing Strategy

  30 Points Total. Initial post (20 pts) due Day 5 (11:59 CT), Replies (10 pts) due Day 7 (11:59 CT)

  Part 1 Initial Post Due by day 5 (11:59, CT) of Week 2 (30 pts)

  Write a marketing strategy for the firm you chose in Assignment 1.3. The marketing strategy should address the aspects discussed in your marketing plan but focus more on how the marketing plan will be executed. Support your views with appropriate evidence. Your answer should be at least 1,000 words in length. Your posts on the discussion board must be presented in a professional manner (proper spelling, grammar, word usage, thoughts grouped by paragraph, etc.) with sources properly cited using APA style.

  Part 2 Replies Due by day 7 (11:59, CT) of Week 2 (10 pts)

  By the end of the week, post at least one response to two of your peers posting. Try to select a post that has not yet received a reply. Responses should be substantive state and support your response on their posting. A response such as I agree will not meet the assignment criteria. Each response should be a minimum of ten (10) well-structured sentences and posted as a reply to the original assignment posting. You must create a thread in order to view your fellow student's posts.

  Submission Instructions

  Complete the assignment by Day 5 of the Week by clicking on the 2.2 Discussion Assignment link above, then "Create Thread" and attach your word document. Ensure your name, course number, assignment number are located in the upper left-hand corner of your paper.

  Next, review and respond to at least two of your peers' work by Day 7 of the Week. If possible, select posts for which there are not yet any replies.