Question: ____ 22. Nonprobability samples: offer an easy method for determining sampling error include any sample in which little is done to obtain a representative cross
____ 22. Nonprobability samples:
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offer an easy method for determining sampling error
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include any sample in which little is done to obtain a representative cross section of the population
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often start out with random numbers to ensure selection of subjects is truly random
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require more expensive marketing research than probability sampling
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by definition must be representative of the population
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