2.2

Promotional Plan 2 (must be different to Plan 1): Addressing Owner of Small Businesses

Industry research (What industry are we in?)

The Target market for this promotional plan is small business owners who are looking for finance solutions to support their business growth. This market typically consists of businesses with an annual turnover of less than $5 million.

The owners of small business who are seeking for financial solutions that will help them expand their companies make up the target market for this promotional strategy. This market consists of small enterprises operating in a wide variety of sectors that need help in securing financial backing to support the expansion of their operations.

Market research (locate target markets, products and services)

Market data for this plan includes demographic information on small business owners such as industry, location and size of business. This information can be obtained through research on government statistics, industry associations and social media platforms. Key market data includes the number of small businesses in the area and their finance needs.

Recent research indicates that small enterprises account for 97% of all firms in Australia and provide employment for around 6 million people. When it comes to expanding their operations, small companies often need some kind of financial assistance. Business loans, asset financing, and invoice financing are the most popular kinds of financial assistance.

Competitor analysis

The two major competitors in this market are DEF Business Finance and GHI Commercial Loans. DEF Business Finance is known for its fast approval process and flexible loan options while GHI commercial loans is known for its expertise in commercial lending and tailored solutions for small business.

Business current position

Due to the broad panel of lenders that they work with and the individualized service that they provide, CCF & MB has a powerful position in the market for providing financing to small businesses. They have a solid reputation for providing exceptional service and are able to give customized solutions to cater to the specific requirements of each individual customer.

The CCF & MB brand is well recognized as being connected with high - quality service and individualized guidance. They provide a variety of goods and services to satisfy the requirements of small company owners, such as access to a broad variety of lenders and solutions that are customized to match the requirements of each individual customer. They are able to provide customers assistance with all areas of the process of obtaining financing, from location the appropriate loan to finishing the application and settlement processes.

Products and/or services to promote

Business loans, asset finance, and invoice financing are some of the goods and services that CCF & MB provides to tis customer base in order to cater to the requirements of small company owners. In addition to this, they are able to provide guidance about the management of cash flow, the creation of budget, and other facets of the financial management of a small company.

Objectives and targets of the promotion

The purpose of this initiative is to raise the percentage of owners of small businesses that go to CCF & MB for assistance with meeting their financial obligations. During the course of the next year, the number of customers who have small businesses as their primary place of business is expected to rise by 15%.

The CCF & MB will use combination of promotional tools to do this. They will develop and select the appropriate promotional tools. They will also provide an information semeion on small company finance in order to educate prospective customers on the process of obtaining financing and the services that they provide. In addition, commerce and small business organizations in order to extend their sphere of influence and strengthen their standing among members of the small business community.

Promotional tools and strategy

The CCF & MB will use a combination of promotional tools, such as targeted email campaigns, local networking events, and targeted advertising in small business publications, in order to reach the target market.

You are required to monitor the progress of the promotional plans.

Depending on the type of activity and how it is measured, an average may not be applicable. Ifnotapplicable, input N/A in the Average column.

1.marketing plan targets

2. monitoring process

3. period one

4.period two

5.period three

6.period four

7.average

how to put them in to a table?