Question: 2.2 When Eskom conducts its market segmentation process, it has to then choose it target market as the next exercise. Explain how Eskom can use

2.2 When Eskom conducts its market segmentation process, it has to then choose it target market as the next exercise. Explain how Eskom can use undifferentiated marketing, Micromarketing, differentiated or concentrated marketing to decide on the target market to serve. (15]

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