22)

Which managers would be at Level 2: Business-level strategy?

Multiple Choice

• finance managers

• human resource managers

• retail unit managers

• marketing managers

23)

You were recently hired as the CEO of a major corporation. You understand that the previous CEO and much of his senior leadership were fired. After doing some research, however, you see that the previous CEO focused on how the companys strategy will happen and developed a robust operating plan. Based on what you know about the three core processes of business, what could have been a reason he was ousted?

Multiple Choice

• He didnt develop a strategic plan.

• He didnt outline the major activities, such as marketing, production, etc., that the company needed to be engaged in.

• He didnt properly evaluate the companys technological capabilities and resources.

• He didnt link the right people to the strategy.

24)

Recently, Splendor Stay, a large hotel chain, acquired Opulent Inn, a hotel chain with 27 locations. Senior-level managers have set the strategy for rebranding the Opulent Inn locations and marketing Splendor Stays expanded footprint. Which managers will be responsible for making tactical decisions to support this rebranding?

Multiple Choice

• senior-level

• functional

• acquisition

• executives

25)

________ is the process wherein alternative possible plans are created and then the one that best fits the situation is applied.

Multiple Choice

• Organizational assessment

• Goal-setting

• Trend analysis

• Scenario analysis