22) Your research sample frame specifies that adults between the ages of 30 and 35 years be included in the study. However, researchers have also included adults between the ages of 29 years to 39 years . This could result in what type of sample frame error:

Group of answer choices

A questioning error.

A recording error.

A cheating error.

A respondent selection error.

24) As a researcher, you wish to determine the demand for a new brand of cigarette which is more affordable. During your research, you also include non-smokers who have a spouse or partner who is a smoker as your respondent. This will most likely result in what type of error:

Group of answer choices

Error related to the inability to answer.

Error related to the respondent selection.

Error related to the respondents unwillingness to answer.

Error related to cheating.

25) Once field editing has been completed, it is usually followed by one of the following editing activities:

Group of answer choices

The central office editing of all the data.

The filing and numbering of all the data.

The numbering and then photocopying of all the data.

The photocopying and then numbering of all the data.

30) A complete code book generally has to comply with a number of criteria which include the following:

Group of answer choices

The respondent selection errors and questioning errors.

The recording errors and the questioning errors and their associated variable.

The descriptions of each variable and its code name.

The cheating errors and the sampling errors and their associated variable.

32) The question which will best measure the consumers perception of a particular brands product quality is one of the following:

Group of answer choices

Please indicate whether you agree or disagree with the following statement: The Levi jeans brand is the most well-known jeans brand in South Africa.

As a consumer of the Levi brand of jeans, please rate your preference for the following styles of Levis Jeans on a scale of 1 to 5. 1 being the least preferred style and 5 being the most preferred style.

Please rate your perception of the following denim jeans brand quality on a scale from 1 to 5. 1 being inferior quality and 5 being very high quality jeans.

As a consumer of the Levis brand of jeans, please indicate whether you agree or disagree with the following statement: The Levi skinny jeans is just correct fit for me.