24. Environments are always changing. When viewed as a whole, the environment may

appear too difficult to deal with efficiently or comfortably. Thus, successful

environmental scanning involves:

a. studying each component of the external environment individually as a

disaggregate perspective.

b. studying all of the components of the external environment as an aggregate perspective.

c. researching the internal environments in which the marketing channel is affected.

d. exploring new possibilities in each environmental setting.

e. all of the above

25. The globalization of new products and technologies force firms to expand market

coverage using the most cost-effective means of distribution due to the fact that many consumer goods today are not produced for local or regional markets. Taking this into consideration, ______ has/have contributed to the growing importance of logistics management.

a. growth

b. environmental trends

c. marketing trends

d. expansion

e. channel integration